{"id":13921,"date":"2026-06-30T13:07:07","date_gmt":"2026-06-30T13:07:07","guid":{"rendered":"https:\/\/www.gencel.fr\/notre-histoire\/"},"modified":"2026-07-28T07:43:27","modified_gmt":"2026-07-28T07:43:27","slug":"our-history","status":"publish","type":"page","link":"https:\/\/www.gencel.fr\/en\/our-history\/","title":{"rendered":"Our History"},"content":{"rendered":"<div class=\"wpb-content-wrapper\"><p>[vc_row css=&#8221;.vc_custom_1781085161857{margin-right: 0px !important;margin-bottom: 0px !important;margin-left: 0px !important;padding-bottom: 40px !important;}&#8221; z_index=&#8221;99&#8243;][vc_column thegem_shadow_color=&#8221;#6518351A&#8221; thegem_shaow_vertical=&#8221;0&#8243; thegem_shaow_blur=&#8221;70&#8243; thegem_shaow_spread=&#8221;0&#8243; background_position_desktop=&#8221;center top&#8221; thegem_enable_shadow=&#8221;true&#8221; css=&#8221;.vc_custom_1783588657324{margin-top: -190px !important;padding-top: 60px !important;padding-right: 50px !important;padding-bottom: 60px !important;padding-left: 50px !important;background: #F3F5F0 url(https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/07\/BG-Gencel-Cave-Bar-a-vins-Small.png?id=13699) !important;background-position: 0 0 !important;background-repeat: no-repeat !important;border-radius: 15px !important;}&#8221; tablet_margin_top=&#8221;-150&#8243; tablet_padding_top=&#8221;70&#8243; tablet_padding_left=&#8221;21&#8243; tablet_padding_right=&#8221;21&#8243;]<div class=\"thegem-te-heading thegem-custom-6a6b4f55902813134\" ><script type=\"text\/javascript\">(function() {function TheGemHeading() {this.animateClass = 'thegem-heading-animate';this.animatedClass = 'thegem-heading-animated';}TheGemHeading.prototype = {initialize: function () {let items =document.querySelectorAll('.'+this.animateClass);items.forEach((item)=>{if (this.isElementVisible(item)) {this.prepareAnimation(item);this.startAnimation(item);}});if ('ResizeObserver' in window) {const resizeObserver = new ResizeObserver((entries) => {entries.forEach((entry) => {this.prepareAnimation(entry.target);});});items.forEach((item) => {resizeObserver.observe(item);});}if ('IntersectionObserver' in window) {let intersectionObserver = new IntersectionObserver((entries)=>{entries.forEach((entry)=> {if (entry.isIntersecting) {this.startAnimation(entry.target);intersectionObserver.unobserve(entry.target);}});});items.forEach((item)=>{intersectionObserver.observe(item);this.prepareAnimation(item);});} else {items.forEach((item)=>{this.prepareAnimation(item);this.startAnimation(item);});}},isElementVisible: function (element) {let rect= element.getBoundingClientRect(),width= window.innerWidth || document.documentElement.clientWidth,height = window.innerHeight || document.documentElement.clientHeight,efp= (x, y) => document.elementFromPoint(x, y);if (rect.right < 0 || rect.bottom < 0 || rect.left > width || rect.top > height) return false;return (element.contains(efp(rect.left,rect.top)) ||element.contains(efp(rect.right, rect.top)) ||element.contains(efp(rect.right, rect.bottom)) ||element.contains(efp(rect.left,rect.bottom)));},startAnimation: function (element) {if (element && !element.classList.contains(this.animatedClass)) {element.classList.add(this.animatedClass);element.classList.remove(this.animateClass);element.dispatchEvent(new Event('theGemHeading.startAnimation', {bubbles: true}));}},prepareAnimation: function (element) {if (element\/* && !element.isPreparedAnimation*\/) {element.dispatchEvent(new Event('theGemHeading.prepareAnimation', {bubbles: true}));\/*element.isPreparedAnimation = true;*\/}}};window.theGemHeading = new TheGemHeading();document.addEventListener('DOMContentLoaded', function() {window.theGemHeading.initialize();});})();<\/script><h2 id=\"thegem-heading-6a6b4f5590149\" class=\"thegem-heading thegem-custom-heading-6a6b4f55901374662 vc_custom_1785224374415 lines-slide-up-random thegem-heading-animate\" style=\"text-align: center;\" data-animation-name=\"lines-slide-up-random\" data-animation-interval=\"160\"><span class=\"thegem-heading-word\">A<\/span> <span class=\"thegem-heading-word\">family<\/span> <span class=\"thegem-heading-word\">business<\/span> <span class=\"thegem-heading-word\">since<\/span> <span class=\"thegem-heading-word\">1937<\/span><\/h2><style type=\"text\/css\">#thegem-heading-6a6b4f5590149 {margin: 0;}#thegem-heading-6a6b4f5590149 {margin-left: auto; margin-right: auto;}#thegem-heading-6a6b4f5590149 > * {justify-content: center;}#thegem-heading-6a6b4f5590149 .thegem-heading-word {animation-duration: 4000ms;}#thegem-heading-6a6b4f5590149 a:hover, #thegem-heading-6a6b4f5590149 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f55901374662{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f55901374662{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f55901374662{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f55901374662{position: relative !important;}}<\/style>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;fadeInUp&#8221; el_class=&#8221;yesjustify&#8221;]It all began in 1937. In the heart of Cannes, the Gencel wine cellar is one of the city\u2019s historic wine merchants. For three generations, the Gencel family has shaped the business in step with the major developments in the wine trade. In its early days, the business still bottled and sold wine in bulk, as was the tradition. Over the decades, this iconic establishment has become a local institution, renowned for its expertise, its warm welcome and its passion for wine.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1781083549127{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-style: solid !important;border-color: #651835 !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1782824732953{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 280px !important;padding-right: 23px !important;padding-bottom: 280px !important;padding-left: 23px !important;background-image: url(https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/06\/Histoire-Cave-a-vin-Gencel-Cannes-1.jpg?id=13636) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; disable_custom_paddings_tablet=&#8221;true&#8221; disable_custom_paddings_mobile=&#8221;true&#8221; css=&#8221;.vc_custom_1780951498468{margin-top: 0px !important;margin-bottom: 0px !important;border-left-width: 1px !important;padding-top: 60px !important;padding-right: 90px !important;padding-bottom: 60px !important;padding-left: 90px !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"thegem-te-heading thegem-custom-6a6b4f55904619989\" ><h2 id=\"thegem-heading-6a6b4f559040e\" class=\"thegem-heading thegem-custom-heading-6a6b4f559040b7827 vc_custom_1785224389981 lines-slide-up-random thegem-heading-animate\" style=\"text-align: center;\" data-animation-name=\"lines-slide-up-random\" data-animation-interval=\"160\"><span class=\"thegem-heading-word\">Gencel:<\/span> <span class=\"thegem-heading-word\">a<\/span> <span class=\"thegem-heading-word\">historic<\/span> <span class=\"thegem-heading-word\">wine<\/span> <span class=\"thegem-heading-word\">house<\/span> <span class=\"thegem-heading-word\">in<\/span> <span class=\"thegem-heading-word\">Cannes<\/span><\/h2><style type=\"text\/css\">#thegem-heading-6a6b4f559040e {margin: 0;}#thegem-heading-6a6b4f559040e {margin-left: auto; margin-right: auto;}#thegem-heading-6a6b4f559040e > * {justify-content: center;}#thegem-heading-6a6b4f559040e .thegem-heading-word {animation-duration: 4000ms;}#thegem-heading-6a6b4f559040e a:hover, #thegem-heading-6a6b4f559040e a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f559040b7827{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f559040b7827{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f559040b7827{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f559040b7827{position: relative !important;}}<\/style>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;yesjustify&#8221;]Founded in 1937, Gencel is one of Cannes\u2019 historic wine merchants.<\/p>\n<p>Developed over three generations by the Gencel family, the wine merchant has witnessed the major changes in the wine trade over the decades. In its early days, the business mainly bottled and sold wine in bulk, as was traditionally the case at the time.<\/p>\n<p>Over the years, this iconic establishment has become a local institution, renowned for its expertise, warm welcome and passion for wine.<\/p>\n<p><strong>A modernised wine cellar and a new lease of life.<\/strong><\/p>\n<p>In 2023, Herv\u00e9 and Julien took over the wine cellar with the aim of preserving its historic identity whilst bringing a more contemporary vision to it.<\/p>\n<p>Since the takeover, the wine cellar has undergone a genuine transformation: expanding the selection, creating a wine bar, modernising the customer experience and developing premium services for villas, yachts and high-end establishments on the French Riviera.<\/p>\n<p>This new dynamic now enables Gencel to build its reputation far beyond Cannes amongst a local, international and professional clientele seeking a more modern, elegant and vibrant approach to wine.[\/vc_column_text][\/vc_column][\/vc_row][vc_row css=&#8221;.vc_custom_1779971516774{margin-top: 0px !important;margin-bottom: 0px !important;}&#8221;][vc_column offset=&#8221;vc_hidden-lg&#8221; css=&#8221;.vc_custom_1782824728221{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 280px !important;padding-right: 23px !important;padding-bottom: 280px !important;padding-left: 23px !important;background-image: url(https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/06\/Histoire-Cave-a-vin-Gencel-Cannes-3.jpg?id=13634) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1782737529806{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-style: solid !important;border-radius: 1px !important;border-color: #651835 !important;}&#8221;][vc_column css_animation=&#8221;fadeInUp&#8221; disable_custom_paddings_tablet=&#8221;true&#8221; disable_custom_paddings_mobile=&#8221;true&#8221; css=&#8221;.vc_custom_1780951126980{margin-top: 0px !important;margin-bottom: 0px !important;border-right-width: 1px !important;border-bottom-width: 1px !important;border-left-width: 1px !important;padding-top: 60px !important;padding-right: 45px !important;padding-bottom: 60px !important;padding-left: 45px !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"thegem-te-heading thegem-custom-6a6b4f55905e55628\" ><h2 id=\"thegem-heading-6a6b4f5590598\" class=\"thegem-heading thegem-custom-heading-6a6b4f55905968133 vc_custom_1785224534751 lines-slide-up-random thegem-heading-animate\" style=\"text-align: center;\" data-animation-name=\"lines-slide-up-random\" data-animation-interval=\"160\"><span class=\"thegem-heading-word\">Over<\/span> <span class=\"thegem-heading-word\">1,200<\/span> <span class=\"thegem-heading-word\">wines<\/span> <span class=\"thegem-heading-word\">and<\/span> <span class=\"thegem-heading-word\">spirits<\/span><\/h2><style type=\"text\/css\">#thegem-heading-6a6b4f5590598 {margin: 0;}#thegem-heading-6a6b4f5590598 {margin-left: auto; margin-right: auto;}#thegem-heading-6a6b4f5590598 > * {justify-content: center;}#thegem-heading-6a6b4f5590598 .thegem-heading-word {animation-duration: 4000ms;}#thegem-heading-6a6b4f5590598 a:hover, #thegem-heading-6a6b4f5590598 a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f55905968133{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f55905968133{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f55905968133{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f55905968133{position: relative !important;}}<\/style>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;yesjustify&#8221;]Today, Gencel Wine Cellars offers over 1,000 wine references, as well as a wide selection of champagnes and premium spirits, bringing the total collection to nearly 1,200 references.<\/p>\n<p>Leading French estates, exclusive cuv\u00e9es, iconic houses, independent winemakers and exceptional spirits make up a selection designed for both passionate wine lovers and the finest restaurants on the Riviera.<\/p>\n<p>This wealth of choice is no accident: every bottle finds its way onto our shelves only after being tasted and carefully selected. We continually refine our selection based on the people we meet, our personal favourites, and the allocations we patiently secure from the estates we hold dear. Burgundy and Champagne from independent winegrowers take pride of place, alongside more obscure gems that we love to introduce to our customers.<\/p>\n<p>All our wine-growing regions are represented here: from the Rh\u00f4ne Valley to Provence, from Alsace to the Loire, so that everyone \u2013 from the curious amateur to the discerning connoisseur \u2013 can leave with just the right bottle. For behind this thousand-strong range, there is always the same intention: not a static collection, but a living cellar, which is constantly renewed as we discover new things and as your preferences change.[\/vc_column_text][\/vc_column][vc_column background_position_desktop=&#8221;center bottom&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1782825266657{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 280px !important;padding-right: 23px !important;padding-bottom: 280px !important;padding-left: 23px !important;background-image: url(https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/06\/Histoire-Cave-a-vin-Gencel-Cannes-3.jpg?id=13634) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_hidden-md vc_hidden-sm vc_col-xs-12 vc_hidden-xs&#8221;][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; equal_height=&#8221;yes&#8221; content_placement=&#8221;middle&#8221; css=&#8221;.vc_custom_1782737547542{margin-top: 0px !important;margin-bottom: 0px !important;border-top-width: 1px !important;border-bottom-width: 1px !important;padding-top: 0px !important;padding-bottom: 0px !important;border-top-style: solid !important;border-bottom-style: solid !important;border-color: #651835 !important;}&#8221;][vc_column background_position_desktop=&#8221;center top&#8221; css_animation=&#8221;fadeInUp&#8221; css=&#8221;.vc_custom_1782824668868{margin-top: 0px !important;margin-bottom: 0px !important;padding-top: 280px !important;padding-right: 23px !important;padding-bottom: 280px !important;padding-left: 23px !important;background-image: url(https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/06\/Histoire-Cave-a-vin-Gencel-Cannes-4.jpg?id=13633) !important;background-position: center !important;background-repeat: no-repeat !important;background-size: cover !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;][\/vc_column][vc_column css_animation=&#8221;fadeInUp&#8221; disable_custom_paddings_tablet=&#8221;true&#8221; disable_custom_paddings_mobile=&#8221;true&#8221; css=&#8221;.vc_custom_1780951498468{margin-top: 0px !important;margin-bottom: 0px !important;border-left-width: 1px !important;padding-top: 60px !important;padding-right: 90px !important;padding-bottom: 60px !important;padding-left: 90px !important;}&#8221; offset=&#8221;vc_col-lg-6 vc_col-md-12 vc_col-xs-12&#8243;]<div class=\"thegem-te-heading thegem-custom-6a6b4f55907697850\" ><h2 id=\"thegem-heading-6a6b4f559070b\" class=\"thegem-heading thegem-custom-heading-6a6b4f55907099518 vc_custom_1785224554057 lines-slide-up-random thegem-heading-animate\" style=\"text-align: center;\" data-animation-name=\"lines-slide-up-random\" data-animation-interval=\"160\"><span class=\"thegem-heading-word\">A<\/span> <span class=\"thegem-heading-word\">wine-tasting<\/span> <span class=\"thegem-heading-word\">experience<\/span> <span class=\"thegem-heading-word\">in<\/span> <span class=\"thegem-heading-word\">Cannes<\/span><\/h2><style type=\"text\/css\">#thegem-heading-6a6b4f559070b {margin: 0;}#thegem-heading-6a6b4f559070b {margin-left: auto; margin-right: auto;}#thegem-heading-6a6b4f559070b > * {justify-content: center;}#thegem-heading-6a6b4f559070b .thegem-heading-word {animation-duration: 4000ms;}#thegem-heading-6a6b4f559070b a:hover, #thegem-heading-6a6b4f559070b a:hover span.colored {color: var(--thegem-to-menu-level1-color-hover, #00BCD4) !important;}<\/style><\/div><style>@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f55907099518{display: block!important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f55907099518{display: block!important;}}@media screen and (max-width: 1023px) {.thegem-heading.thegem-custom-heading-6a6b4f55907099518{position: relative !important;}}@media screen and (max-width: 767px) {.thegem-heading.thegem-custom-heading-6a6b4f55907099518{position: relative !important;}}<\/style>[vc_column_text css=&#8221;&#8221; css_animation=&#8221;none&#8221; el_class=&#8221;yesjustify&#8221;]Conceived as a place for discovering and sharing, Gencel Wine Cellar is now developing a modern approach to wine through:<\/p>\n<ul>\n<li>a premium selection,<\/li>\n<li>personalised service,<\/li>\n<li>a wine bar,<\/li>\n<li>private tastings,<\/li>\n<li>and bespoke services for the French Riviera.<\/li>\n<\/ul>\n<p>Our aim is to offer an elegant, warm and contemporary wine experience in the heart of Cannes.[\/vc_column_text][\/vc_column][\/vc_row][vc_row full_width=&#8221;stretch_row_content_no_spaces&#8221; css=&#8221;.vc_custom_1781693727988{margin-bottom: 0px !important;}&#8221;][vc_column]<style>.gem-gallery-grid#style-6a6b4f5591ef2 .gallery-item { padding: 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status-publish has-post-thumbnail\" style=\"\"> <div class=\"wrap gem-wrapbox-style-default\"> <div class=\"overlay-wrap\"> <div class=\"image-wrap \"> <picture> <source srcset=\"https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/06\/Histoire-Cave-a-vin-Gencel-Cannes-5-thegem-product-justified-square-l.jpg 1x\" sizes=\"100vw\"> <img src=\"https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/06\/Histoire-Cave-a-vin-Gencel-Cannes-5-thegem-product-justified-square-l.jpg\" width=\"500\" height=\"500\" class=\"attachment-thegem-product-justified-square-l\" alt=\"L&#039;Histoire de la Cave \u00e0 vin Gencel \u00e0 Cannes\" title=\"|\"> <\/picture> <\/div> <div class=\"overlay \"> <div class=\"overlay-circle\"><\/div> <a href=\"https:\/\/www.gencel.fr\/wp-content\/uploads\/2026\/06\/Histoire-Cave-a-vin-Gencel-Cannes-5.jpg\" class=\"gallery-item-link fancy-gallery\" data-fancybox=\"gallery-6a6b4f5591ef2\" aria-label=\"Fullsize Image: L'Histoire de la Cave \u00e0 vin Gencel \u00e0 Cannes\"> 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